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Three Main Ways For Mobile Advertising
Mobile devices, mobile phones and PDA's are one of the last great forms of viral advertisement opportunities. However, we have become skilled at filtering anything, our air and water, our emails and pop-ups, and our mobile phones likewise. We are decent at filtering.
The very idea of unnecessary mobile marketing and mobile advertising streaming through mobile website marketing on our Blackberries is abhorrent. Mobile phones are the ideal opt-in medium and, thus, a good opportunity for marketers to interact with users - if that's what the users like. "WANT" is the key word here. How should marketers approach the medium? There are 3 basic strategies to achieve this. They are:
1. Present unique material. Anyone can offer ring tones. It's the exclusive content, such as exclusive mobile images of new brand ideas, that makes interest and calls them out in other media such as e-mail campaigns, newsletters, websites, and so on. So a wireless campaign is most powerful when it provides exclusive content for mobile devices.
2. Make it useful and suitable. Consider what would be handy and useful to have on a mobile device. Last year, for instance, Food Network allowed Sprint users to download shopping lists for their Thanksgiving dinners. There was a lot of "Sprint-envy" going around among non-sprint users.
3. Clearly define objectives. Generally, one of two business plans generates successful mobile experiences: incremental profit of brand intimacy. On the intimacy issue, a text message often takes priority over almost any other form of communication. Why? As we haven't yet been saturated with mobile spam, and this is what causes us to focus on wireless messaging over voice.
Mobile marketing has been around for some time but we marketers have new area to find out. Video provides fantastic opportunities for engagement. Users already bypass their filters for highly useful or unique content and will do so for rich exclusive, convincing content.
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The distribution channels in marketing are used for getting the message of the organisation out to the world at large as without any message then their will never be a sale. In terms of the delivery of the distribution or the marketing channel all companies face 2 important decisions
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